In search of reliable persuasion effects: III. The sleeper effect is dead: Long live the sleeper effect.
نویسندگان
چکیده
منابع مشابه
In search of reliable persuasion effects: III. The sleeper effect is dead. Long live the sleeper effect.
The sleeper effect in persuasion is a delayed increase in the impact of a message that is accompanied by a discounting cue. Despite a long history, the sleeper effect has been notoriously difficult to obtain or to replicate, with the exception of a pair of studies by Gruder et al. (1978). We conducted a series of 16 computer-controlled experiments and a replication of the Gruder et al. study to...
متن کاملThe sleeper effect in persuasion: a meta-analytic review.
A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are later in time. Findings from this meta-analysis indicate that recipients of discounting cues were...
متن کاملSleeper effects.
Early experience preserves and refines many capabilities that emerge prenatally. Here we describe another role that it plays -- establishing the neural substrate for capabilities that emerge at a much later point in development. The evidence comes from sleeper effects: permanent deficits when early experience was absent in capabilities that normally emerge long after birth. We provide evidence ...
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15 صفحه اولthe washback effect of discretepoint vs. integrative tests on the retention of content in knowledge tests
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ژورنال
عنوان ژورنال: Journal of Personality and Social Psychology
سال: 1988
ISSN: 0022-3514
DOI: 10.1037//0022-3514.54.2.203